The Dark Side of Whole Foods Markets
Here's an interesting editorial from Slate questioning whether the image Whole Foods markets present is accurate. They lead customers to think their food supports small, family-owned organic farms, when it's widely known that a few large farms in California supply the majority of the produce.
It also questions the logic in flying in produce from Chile (just because it sounds sexier than produce from New Jersey. The food would be cheaper and fresher from New Jersey—because of that, it asks if maybe Wal-Mart is the better choice.
Food for thought (hehe)... Here's the article.